I have really found the perfect man…reading marcuse’s chapter 1…the new forms of control!
Some reflections..
the same liberty which helped capitalism to grow has been suppressed and absorbed into the system ( the system which prevents criticism and opposition)
“a comfortable, smooth, reasonable, democratic unfreedom prevails in advanced industrial societies”…
he says that non-conformity is useless since it would lead to tangible economic and political disadvantages…see the use of the word ‘tangible’…coz capitalism works on the tangible/objective/measurable/quantifiable/material/visible
“The most effective and enduring form of warfare against liberation is the implanting of material and intellectual needs that perpetuate obsolete forms of struggle for existence.”
Note the use of the words ‘material’ and ‘intellectual’…since the absence of these two needs is crucial for a revolution…by fulfilling these two, you have suppressed the waves of change
“No matter how much such needs may have become the individual’s own, reproduced and fortified by the conditions of existence; no matter how much he identifies himself with them and finds himself in their satisfaction, they continue to be what they were from the beginning- products of a society whose dominant interest demands repression”.
Wowwwwww!!
Thus, society needs to represses- alternatives, oppositions an d liberation to exist..
So he says “how can people who have been the objective of effective and productive domination but themselves create the conditions of freedom”…
Coz freedom requires individual consciousness of his unfreedom, but he cant be conscious since he is doesn’t see himself unfree- he is unable to distinguish between his needs and society’s needs which have become the same (but he doesn’t know that)… he doesn’t know that society has created made its needs, his needs…thus, controlled him
“Indeed, in the most highly developed areas of contemporary society, the transplantation of social into individual needs is so effective that the difference between them seems to be purely theoretical”. (sexy line)
That’s the paradox of reason (or modernity/capitalism/rationality)
The distinguishing feature of advanced industrial society is its effective suffocation of those needs which demand liberation- liberation also from that which is tolerable and rewarding and comfortable…
A talks about a free press which censors itself!
“Free election of masters does not abolish the masters or the slaves.”
My god!!
“Mass production and mass distribution claim the entire individual, and industrial psychology has long since cased to be confined to the factory.”
Some reflections..
the same liberty which helped capitalism to grow has been suppressed and absorbed into the system ( the system which prevents criticism and opposition)
“a comfortable, smooth, reasonable, democratic unfreedom prevails in advanced industrial societies”…
he says that non-conformity is useless since it would lead to tangible economic and political disadvantages…see the use of the word ‘tangible’…coz capitalism works on the tangible/objective/measurable/quantifiable/material/visible
“The most effective and enduring form of warfare against liberation is the implanting of material and intellectual needs that perpetuate obsolete forms of struggle for existence.”
Note the use of the words ‘material’ and ‘intellectual’…since the absence of these two needs is crucial for a revolution…by fulfilling these two, you have suppressed the waves of change
“No matter how much such needs may have become the individual’s own, reproduced and fortified by the conditions of existence; no matter how much he identifies himself with them and finds himself in their satisfaction, they continue to be what they were from the beginning- products of a society whose dominant interest demands repression”.
Wowwwwww!!
Thus, society needs to represses- alternatives, oppositions an d liberation to exist..
So he says “how can people who have been the objective of effective and productive domination but themselves create the conditions of freedom”…
Coz freedom requires individual consciousness of his unfreedom, but he cant be conscious since he is doesn’t see himself unfree- he is unable to distinguish between his needs and society’s needs which have become the same (but he doesn’t know that)… he doesn’t know that society has created made its needs, his needs…thus, controlled him
“Indeed, in the most highly developed areas of contemporary society, the transplantation of social into individual needs is so effective that the difference between them seems to be purely theoretical”. (sexy line)
That’s the paradox of reason (or modernity/capitalism/rationality)
The distinguishing feature of advanced industrial society is its effective suffocation of those needs which demand liberation- liberation also from that which is tolerable and rewarding and comfortable…
A talks about a free press which censors itself!
“Free election of masters does not abolish the masters or the slaves.”
My god!!
“Mass production and mass distribution claim the entire individual, and industrial psychology has long since cased to be confined to the factory.”
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